Product Information

Branded Campaign & Video Production

Stockcode:

Ideal Standard AquaBlade

Challenge

Ideal Standard wanted a new identity and communication materials for their revolutionary new AcquaBlade flush technology – the most significant innovation since the invention of the flush toilet! Our branding and trade collateral had to effectively communicate the features and benefits (as well as the stylish design credentials) to a diverse audience including architects, building contractors and interior designers. The instore POS had to appeal to shoppers encouraging them to trade up to the new product.

Solution

The AcquaBlade identity sits with the Ideal Standard master brand identity and hints at AcquaBlade’s cyclonic water flow pattern. The website and collateral are consistent in tone/style and used key graphics to clearly communicate the features and benefits of the technology. Our collateral for the European markets appealed to all professional audiences receiving excellent feedback from key customers. The POS (rolled out in B&Q stores) tells the Aquablade story and clearly communicates the revolutionary new technology and superior flush performance.

Result

“DGI worked closely with the European team to deliver a consistent and comprehensive package of support that ensured an impactful and highly successful AquaBlade launch at ISH. Our displays in B&Q have been particularly successful, raising awareness of Aquablade with consumers and explaining all the features and benefits of our new innovation”.

Marketing Director – Europe

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About us

With more than 30 years of experience, DGI is a multidisciplinary brand design and marketing agency. Our passion is creating brilliant brands. We love nothing more than working with clients to deliver creative, strategically smart solutions that add value to their businesses.

We Specialise in:

Brand Creation
Packaging Design
Brand Identity
Brand Strategy & Planning
Naming & Positioning
Point of Sale
Brand Communication
Digital Media

How we can help…

Brand Creation

Creating new brands and launching new products is what we love to do. Our first step is to create appealing concepts that differentiate ourselves from the competition with strong positioning. Once the name and proposition have been selected, we create marketing materials that will attract the target audience.

Packaging Design

The development of top-notch packaging is what makes us tick! In today's competitive in-store environment, we'll ensure your brands always catch the consumers' attention on-shelf.

Brand Strategy and Planning

Using our expertise, we'll determine what your target consumers want and need. Our team can then help you develop (or fine-tune) your brand's positioning and plan your product portfolio accordingly. As well as creating awareness and encouraging consideration, we are also capable of suggesting effective communication strategies.

Brand Communication

Your brand can communicate effectively at every touchpoint with your consumers with the help of our team. Media such as digital, point-of-sale, literature, advertising, and sales support materials are included in this category. Our team can also design and build websites and create content that will engage your consumers.

How we work…

Our core value is 'creativity that gets results', and we'll always go the extra mile to help you achieve your business objectives...
In order to ensure everyone in the team is on the same page with the commercial challenge, we always spend time 'upfront' understanding a client's business, category, and consumers.
All projects, regardless of size or budget, are overseen by the senior team.

We are able to handle those quick turnaround projects that many others would find impossible, knowing how fast things move today.

It is our firm belief that this partnership approach delivers the best results.

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